You've heard the buzz about going wireless. Here's how mCRM can help you improve sales and service. Imagine two salespeople presenting the same product to the same potential customer.
The first arrives at the office of the hot prospect armed with notes he scribbled in his address book during a previous visit. Only he can't find them.
Pressed for time, the salesperson places a hurried call to his own office and asks a colleague to get out the prospect's file. Trouble is, the colleague pulls the wrong file and delivers the wrong information. By the end of the customer visit, the prospect is anything but hot.
A short time later, a second sales rep shows up at the same office. He spends a few minutes before leaving his car to review customer information on a handheld device. He brushes up on the prospect's business as well as a few personal details.
This conversation goes well. The rep is able to convincingly relate the product he's selling to the prospect's business needs. And his inquiry about the Little League baseball career of the prospect's eldest son is icing on the cake.
Back in his car after the meeting, the rep gets out his handheld and, with a couple of keystrokes, moves the prospect record into the new accounts file, creating and closing the sale.